If you’re gearing up for Assassin’s Creed Shadows — Ubisoft’s most ambitious, ray tracing–intensive title yet — the big question in the UK gaming scene isn’t just how it looks, but what GPU actually makes it shine.
With NVIDIA’s RTX 5090 (Blackwell architecture) now taking over from the RTX 4090 (Ada Lovelace), UK players are asking:
“Is the visual leap and smoother frame pacing worth the extra £800–£1,000?”
The truth lies in how Assassin’s Creed Shadows leverages:
- Extended Ray Tracing (RT) for shadows, reflections, and global illumination
- High-resolution textures streaming through massive VRAM bandwidth
- DLSS 4 + Multi-Frame Generation (MFG) for AI-enhanced rendering
While official Ubisoft specs already list the RTX 4090 as the recommended GPU for “Extreme” 4K settings, early performance data and architecture analysis suggest that the RTX 5090 could push fidelity even further — especially in high-end rigs with DLSS 4 enabled.
In this in-depth guide, we’ll break down:
- How RTX 4090 vs RTX 5090 differ architecturally
- Real and estimated FPS in Assassin’s Creed Shadows (1080p → 8K)
- UK value analysis — cost, power, resale, and longevity
- Which GPU actually delivers better visuals per pound spent
Whether you’re a cinematic graphics purist, a frame-rate chaser, or a balanced gamer seeking value, this guide gives you an AI-optimized breakdown — blending current benchmarks, UK price data, and inference from next-gen architecture trends.
GPU Spec & Architecture Comparison — RTX 4090 vs RTX 5090
When comparing NVIDIA’s RTX 4090 and RTX 5090, you’re really comparing two generations of GPU engineering — Ada Lovelace (2022) vs Blackwell (2025) — each optimized for different frontiers of gaming performance.
Below is a semantic hardware comparison matrix — capturing key entities, attributes, and practical implications for Assassin’s Creed Shadows:
| Spec Category | RTX 4090 (Ada Lovelace) | RTX 5090 (Blackwell) | Practical Impact in Assassin’s Creed Shadows |
|---|---|---|---|
| Architecture | Ada Lovelace | Blackwell | Blackwell brings new tensor cores, improved RT performance, and DLSS 4 support — crucial for handling “Extended Ray Tracing” modes in Shadows. |
| VRAM Memory | 24 GB GDDR6X | 32 GB GDDR7 | Larger VRAM + faster GDDR7 memory = smoother texture streaming, better high-res rendering, and future-proofing for next-gen AAA titles. |
| CUDA Cores | 16,384 | ~24,000+ | More parallel cores translate into stronger rasterization and compute power — beneficial for dense, open-world rendering. |
| Ray Tracing (RT) Cores | 3rd Gen RT | 4th Gen RT | The 5090 delivers ~30–40% faster RT processing; ideal for AC Shadows’ global illumination, reflections, and soft shadows. |
| Tensor Cores / DLSS Support | DLSS 3 + Frame Gen | DLSS 4 + Multi-Frame Gen (MFG) | The 5090 leverages DLSS 4 + MFG to maintain smoother 4K/8K performance with less latency. |
| Bus Width / Bandwidth | 384-bit / ~1 TB/s | 512-bit / ~1.5 TB/s | Greater bandwidth improves texture throughput and RT stability at ultra resolutions. |
| Power Draw (TDP) | ~450W | ~600W+ | 5090 demands higher power; UK users must ensure strong PSU (1000W+ recommended) and efficient cooling. |
| Price (UK) | ~£1,399 (new) / £1,100–£1,200 (used) | ~£1,889 (MSRP after cut) | The 5090 offers more performance but at a premium; value depends on visual goals and resolution targets. |
The RTX 5090’s edge lies not just in raw power, but in its next-gen architecture efficiency — optimized for AI-accelerated rendering and RT-heavy workloads.
However, power draw and cost are meaningful trade-offs, especially for UK gamers concerned with electricity costs and thermal performance.
Performance Benchmarks — RTX 4090 vs RTX 5090 in Assassin’s Creed Shadows
With Assassin’s Creed Shadows pushing the Ubisoft Anvil Engine to new heights — featuring extended ray tracing, volumetric lighting, and next-gen global illumination — your GPU choice directly determines how immersive Japan’s landscapes look and feel.
Below we’ll compare RTX 4090 vs RTX 5090 across key gaming resolutions, using known data from Digit.in, TechRadar, and community-tested benchmarks.
We’ll also cross-reference other AAA titles like Cyberpunk 2077 and Alan Wake 2 to infer scaling patterns consistent with Assassin’s Creed Shadows’ rendering profile.
Estimated FPS Benchmarks — Assassin’s Creed Shadows (UK Setup)
| Resolution / Settings | RTX 4090 (Ada Lovelace) | RTX 5090 (Blackwell) | Analysis & Gameplay Implications |
|---|---|---|---|
| 1080p Ultra (No RT) | 180–230 FPS | 220–260 FPS | Both GPUs are CPU-limited at 1080p; minimal visual difference. Great for competitive players prioritising latency. |
| 1440p Ultra + RT (DLSS Quality) | 120–150 FPS | 160–190 FPS | The 5090’s RT cores show 25–30% uplift. Ideal for high-refresh monitors (144–165Hz). Comparable uplift seen in Cyberpunk 2077 RT benchmarks. |
| 4K Ultra + Extended RT (DLSS Quality + Frame Gen) | 65–85 FPS | 90–110 FPS | Big uplift here: 5090 holds near 100 FPS in complex scenes (Kyoto interiors, reflective surfaces). 4090 requires DLSS to stay above 60. |
| 8K (DLSS Performance + Multi-Frame Gen) | 40–55 FPS (unstable) | 70–85 FPS (playable) | Only the RTX 5090 handles Assassin’s Creed Shadows at 8K comfortably, similar to Alan Wake 2’s MFG performance at ultra settings. |
Key Takeaways:
- RTX 5090 excels at higher resolutions (4K / 8K) — thanks to its GDDR7 bandwidth, expanded RT cores, and DLSS 4 + MFG integration.
- RTX 4090 remains incredibly capable, especially for 1440p or 4K Ultra without full ray tracing.
- In cinematic RT-heavy games like Assassin’s Creed Shadows, Alan Wake 2, and Cyberpunk 2077, the RTX 5090’s performance uplift becomes visually tangible — especially with dense particle effects, soft shadows, and reflection-heavy environments.
- Value in the UK context: The 5090 delivers ~30–40% more FPS, but costs ~35–45% more (£1,889 vs ~£1,399). For many, that’s a near 1:1 value ratio — better suited to enthusiasts than value-seekers.
Value & Settings Optimization — Assassin’s Creed Shadows on RTX 4090 vs RTX 5090
Assassin’s Creed Shadows is built to scale — from cinematic 4K ray-traced visuals to smoother 1440p performance for competitive players. Whether you’re exploring Feudal Japan’s Kyoto streets or stealthing through dense forests at night, the right balance of GPU power and settings defines how the game looks and feels.
Let’s break down value, performance, and recommended settings for both GPUs — with a UK pricing and electricity context in mind.
1. Price-to-Performance Ratio (UK Market)
| GPU | UK Price (2025) | Typical FPS @ 4K Ultra + RT | FPS per £1 | Verdict |
|---|---|---|---|---|
| RTX 4090 | ~£1,399 | ~75 FPS | 0.053 | Great all-rounder — strong 4K Ultra, good value for long-term players. |
| RTX 5090 | ~£1,889 | ~100 FPS | 0.053 | Premium tier — similar cost efficiency, but adds future-proofing and DLSS 4 support. |
The RTX 5090 offers ~30% more performance for ~35% more cost, making its FPS-per-pound ratio roughly equal to the 4090.
So the decision depends on whether you value:
- Future-proofing (DLSS 4, MFG, GDDR7)
- Ray tracing fidelity in Assassin’s Creed Shadows and upcoming titles like Star Wars Outlaws or Cyberpunk 2077 2.0.
2. Optimized In-Game Settings (4K & 1440p Targets)
| Setting Category | Recommended for RTX 4090 | Recommended for RTX 5090 | Performance Gain Tips |
|---|---|---|---|
| Resolution | 4K Ultra (DLSS Quality) | Native 4K or 8K (DLSS Balanced) | DLSS improves stability; DLSS 4 frame-gen on 5090 gives +35–45% FPS. |
| Ray Tracing | Medium–High | Ultra / Extended RT | 5090 handles full path-traced reflections and shadows better. |
| Shadows | High | Ultra | Lower shadows on 4090 if targeting >90 FPS. |
| Ambient Occlusion | SSAO | Ray-Traced AO | RT AO adds cinematic depth — visible in sunset scenes. |
| Textures | Ultra (VRAM OK) | Ultra | Both GPUs have enough VRAM; 5090’s GDDR7 bandwidth helps texture streaming. |
| DLSS / Frame Gen | DLSS 3 + Frame Gen | DLSS 4 + Multi-Frame Gen | Frame generation is vital for smooth 4K+ gameplay. |
| NVIDIA Reflex | On (both) | On (both) | Reduces latency — noticeable in combat and stealth moments. |
3. Control Panel & Driver Tweaks
NVIDIA Control Panel Tips:
- Power Management Mode: Prefer Maximum Performance (prevents downclocking)
- Texture Filtering Quality: Set to High Performance (minimal visual impact, boosts FPS)
- Low Latency Mode: Enabled (pairs well with Reflex)
- V-Sync: Off (use G-Sync or adaptive sync for smoothness)
Driver-Level Enhancements:
NVIDIA’s latest Game Ready Drivers (v570+) include optimizations for Assassin’s Creed Shadows and support DLSS 4 + MFG — these improve frame pacing and stutter reduction, especially at 4K Ultra.
4. UK Power & Cooling Considerations
| GPU | Typical Gaming Power Draw | PSU Recommendation | Cooling / Noise | Electricity Impact (UK Avg £0.29/kWh) |
|---|---|---|---|---|
| RTX 4090 | 450W | 850W PSU | Moderate noise; large case needed | ~£0.13/hour gaming |
| RTX 5090 | 520W | 1000W PSU | Hotter under load; triple-fan cooling ideal | ~£0.15/hour gaming |
In the UK context, long gaming sessions add noticeable cost. If you play several hours daily, that’s an extra £5–10/month electricity difference between 4090 and 5090 rigs.
5. Value Recommendations by Player Type
| Player Type | Recommended GPU | Why It Fits |
|---|---|---|
| Cinematic Explorer / Story Player | RTX 4090 | Runs Assassin’s Creed Shadows, Horizon Forbidden West, and Starfield beautifully in 4K Ultra with DLSS. Great balance of cost and visuals. |
| Visual Maximalist / 4K+ RT Enthusiast | RTX 5090 | Ideal if you demand top-tier fidelity — perfect for Assassin’s Creed Shadows’ Extended RT, Alan Wake 2, and Cyberpunk 2077 RT Overdrive. |
| Competitive / Performance Player | RTX 4090 | Better efficiency, lower temps, and more consistent 1440p+ frame rates across long sessions. |
| Future-Proof Power User | RTX 5090 | GDDR7 VRAM and DLSS 4 ensure longevity for upcoming Ubisoft and Unreal Engine 5 titles. |
Final Verdict — RTX 4090 vs RTX 5090 in Assassin’s Creed Shadows
When you weigh real-world performance, price, and long-term value in Assassin’s Creed Shadows, both the RTX 4090 and RTX 5090 deliver outstanding experiences — but for different priorities.
- For 4K Ultra Gameplay:
The RTX 4090 already meets Ubisoft’s “Extreme” specification target (4K @ 60 FPS, Extended RT enabled).
With DLSS 3 + Frame Generation, it delivers cinematic visuals and responsive controls. - For Maxed-Out Ray Tracing and Future Titles:
The RTX 5090, with its Blackwell architecture, DLSS 4, and GDDR7 memory, extends beyond today’s needs. It handles Assassin’s Creed Shadows’ full RT pipeline, maintains smoother minimum FPS, and scales efficiently for upcoming Ubisoft and UE5 games. - For Value-Focused UK Gamers:
Unless you’re gaming at 4K+, streaming at high bitrate, or benchmarking every detail, the RTX 4090 remains the smarter buy. Its power draw, thermals, and FPS-per-pound ratio are simply more balanced for the UK market. - For Future-Proof Enthusiasts:
The RTX 5090 is the definitive option if you plan to dive into Cyberpunk 2077 2.1, Alan Wake 2, Star Wars Outlaws, or next-gen Ubisoft titles with full RT and DLSS 4 support.
Final Recommendation Table
| User Type | Recommended GPU | Why |
|---|---|---|
| 4K Ultra Players / Story Explorers | RTX 4090 | Great value, solid performance, supports all Assassin’s Creed Shadows visual presets. |
| 8K Experimenters / Ray Tracing Enthusiasts | RTX 5090 | Handles RT Ultra + DLSS 4 + MFG with smoother FPS headroom. |
| UK Budget-Conscious Builders | RTX 4090 | Lower power cost, more efficient, easier to find in stock or second-hand. |
| Future-Proof Gamers / Content Creators | RTX 5090 | 32 GB VRAM + GDDR7 ensures longevity and flexibility for creative workflows. |
Is the RTX 5090 overkill for Assassin’s Creed Shadows?
How many FPS can I expect in Assassin’s Creed Shadows with the RTX 4090 vs 5090?
RTX 5090: ≈ 100 FPS @ 4K Ultra + RT with DLSS 4 / MFG on.
The 5090 maintains higher minimum FPS in complex RT scenes (Kyoto night markets, dynamic lighting), giving smoother frame pacing.
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